Many recent blogs deal with the subject of sharing (or not) interesting locations and of photographers’ responsibility for damaging the environment. To add some heat to the debate, here are some of my thoughts on the subject. I will start by sharing two images from Iceland – places that I shouldn’t really photograph, as according to some, there are enough pictures already, not to mention that photographers who were there first have an exclusive God-given Right to photograph them. The other hot claim is that by taking pictures and sharing them on social media I will be responsible for the destruction of pristine Icelandic landscapes. Last time I checked, we all had an equal right to travel to Iceland or any other world destination (apart from North Korea) and to photograph whatever we want (well, almost). Joking aside, environment protection is a very serious matter. Five long years of studying nature thought me not only to appreciate it but also to understand the environment. As a photographer and naturalist, I believe that interesting images may influence others in a positive way, while education is the only answer to all our sins as tenants of the third planet from the sun. I recently hear often “hordes of people coming to iconic locations of” and I don’t like the negative connotation of it – after all, why is it OK for me or another photographer to come here and not for a Chinese, British, American or any other tourist? In my experience, most of the people paying for a trip like that enjoy the landscape and care about it, whether they photograph it with big cameras, mobile phones or not at all. The number of visitors to iconic location is greater than before thanks to cheap travel and growing population. It is a complex issue, but with a bit of a clever planning and good education, we can protect the environment better and satisfy the needs of the increasing number of travellers.